Managed a small team of three (3)
Developed processes + procedures to maintain a steady organizational process throughout the 1 yr+ campaign
Developed + maintained editorial calendar - including copywriting and visual content creation
Supported as on-sight manager, capturing talent related content
Maintained weekly reporting
Created + implemented social strategies to drive brand affinity resulting in 1.5M follower growth across all platforms (IG, FB, + TW)

Led project management efforts - client relations, editorial calendar development, strategy, etc.
Maintained weekly reporting
Supported in creative concepting + asset development resulting in a variety of viral moments including '“Insecure Zodiac Signs”

Managed season 2 editorial calendar (development + publishing)
Worked in tandem with creative team (designers, copywriter) to develop assets in a timely manner
Maintained weekly reporting
Supported weekly live tweeting efforts
Results:
- Grew Twitter from 4k to 144k followers
- 2018 Silver CLIO Award winner for overall integrated marketing campaign
- 2018 Bronze CLIO Award winner for

On-sight content manager for the 2018 YouTube Black Summit and Howard Homecoming Fan Fest
Strategized event activations + social media support strategies
Captured in real-time talent content that was later distributed across all YouTube branded social platforms
Conceptualized “A Great Day In Harlem” inspired major-end creative for the summit

Assisted in leading a team of six (6) - oversaw + managed company interns
Worked in tandem with art department in the production of social creative assets
Managed brand editorial calendar + client communication
Developed voice + tone and support strategies that helped to build brand affinity